Motor Sport, the original motor racing magazine, has claimed two top honours and been recognised for excellence in a third category at the prestigious PPA Independent Publishers Awards.
The awards ceremony, which took place on November 18, drew entrants from across the independent publishing sector.
Motor Sport won Website of the Year for its revamped site which the judges praised for seamlessly merging rich archive content with up-to-the-minute news and for its improved usability.
They commented: “It is always a challenge to take a long-established business, make changes and see significant improvements. Motor Sport has achieved this with their website improving across the functionality, usability and financial effectiveness of the site. Motor Sport has a rich catalogue of content and has found an improved way to present it to its audience and the results are there for all to see.”
Zamir Walimohamed, Motor Sport’s digital operations manager, won in the hard-fought Digital Innovator of the Year category. The judges singled him out for his vision and the long-term strategic goals of the brand’s digital offerings: “Zamir is clearly very good at what he does. There is clear evidence of a long-term commitment to growing the business and adapting to digital opportunities.”
Motor Sport wrapped up an incredibly successful evening by being highly commended in the Content Piece of the Year category for its coverage of the Ford versus Ferrari film. “The writers and art team truly understood the motivations and needs of the reader, using beautiful archive photography to accompany a fascinating story.”
The PPA (Professional Publishers Association) represents around 250 companies, ranging from consumer magazine publishers to business-to-business titles and customer magazine publishers.
Giovanna Latimer, Motor Sport’s managing director, said: “I am delighted that all the hard work over the past year has paid off and to be recognised by our peers is extra special. I am particularly pleased that our rapidly growing digital platforms have been acknowledged as offering readers unrivalled depth and quality of content across all areas of motor racing, old and new.”
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