Isuzu UK is proud to announce a collaboration with Marvel Studios’ “Guardians of the Galaxy Vol. 3”, the upcoming action-adventure and the third instalment of the series, exclusively at cinemas in the UK and available in IMAX and 3D on May 3rd’.
Just like the New-Look Isuzu D-Max, the film is bringing back the same adventure expertise with a new style, with the collaboration further propelling Isuzu’s appeal in the lifestyle pick-up market.
In Marvel Studios’ “Guardians of the Galaxy Vol. 3” our beloved band of misfits are settling into life on Knowhere. But it isn’t long before their lives are upended by the echoes of Rocket’s turbulent past. Peter Quill, still reeling from the loss of Gamora, must rally his team around him on a dangerous mission to save Rocket’s life—a mission that, if not completed successfully, could quite possibly lead to the end of the Guardians as we know them.
The campaign will showcase the New-Look Isuzu D-Max using various images, most of which will display the pick-up in a cosmic setting to align with the space element of the film. Additionally, the iconic cassette tape will also make an appearance, while some of the images will display the D-Max parallel to the star-studded cast of heroes with taglines including “The Adventure Continues” and “Ready for an Action-Packed Journey”.
The campaign will not only incorporate addressable TV, ‘Out of Home’ digital advertising at motorway service stations and convenience stores but will also include a large amount of other digital and social promotion, as well as printed advertisements to maximise potential reach.
George Wallis, Head of Marketing, Isuzu UK said: “Collaborating with Marvel Studios to promote both the New-Look Isuzu D-Max and Marvel Studios’ “Guardians of the Galaxy Vol.3” is an exciting and unparalleled opportunity for Isuzu UK. It’s an honour to be associated with such a globally beloved franchise, and we are thrilled at the chance to showcase the New-Look Isuzu D-Max in a fun and innovative way, with space-themed imagery and taglines that capture the spirit of the film.”
The Isuzu D-Max is a pick-up that is ready for any adventure, starting from £23,929. The vehicle also includes class-leading safety standards and achieved the maximum five-star safety rating in the tough new Euro NCAP test. This UK first for a pick-up is in part due to the new Advanced Driver Assist Systems (ADAS) fitted as standard across the range.
As part of the ADAS functions, every Isuzu D-Max features Forward Collision Warning, Traffic Sign Recognition, Manual & Intelligent Speed Limiter, along with Lane Departure Warning and Autonomous Emergency Braking.