MICA’s first masterclass will include expert advice on achieving broadcast airtime by laying out what advance information producers need about auto products for their shows.
Joining Andy Wilman – the producer behind Top Gear’s transformation from an earnest reviews show to a global smash – will be three other broadcast specialists:
Iain Reid – who helped to make Carwow YouTube’s biggest new car and content site
Scott Mansell – motorsport content expert whose Driver61 YouTube channel has grown by 350,000 subscribers in the last year and amassed 46,000,000 views
Stephen Mizelas – A Grierson Award-shortlisted film maker, who’s worked with all major broadcast platforms to establish a strong track record of winning his own commissions, including Speed Dreams: The Fastest Place on Earth for the BBC.
What’s on offer
After the masterclass you will be able to:
- Pitch for long, medium and short lead-time broadcast, and know what information they need about your products/cars ahead of time
- Grow a YouTube channel from zero and keep on top of the platform’s algorithm
- Work with YouTube talent
- Develop relationships with broadcast media producers and researchers
- Understand and define the value from long, medium and short lead-time broadcast, both for agencies and in-house PRs
How to sign up
November 5th’s broadcast masterclass at Silverstone University Technical College is free to members (join at Prca.org.uk/mica). To book masterclass places, go here – including a special non-member launch price of only £100.
Email i[email protected] with any queries.
Arrival on November 5th is from 10:00 for a 10:30 start, breaking between 12:30 and 13:15 for a light lunch (included) and finishing at 15:00.
Afterwards, there is the free-of-charge option to watch track action presented by Motorsport Days Live, an end of season expo for race teams, championships and drivers (included in masterclass admission).