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Last chance to learn how to get more from broadcast masterclass led by the producer talent behind Clarkson, Hammond and May

MICA’s first masterclass will include expert advice on achieving broadcast airtime by laying out what advance information producers need about auto products for their shows.

Joining Andy Wilman – the producer behind Top Gear’s transformation from an earnest reviews show to a global smash – will be three other broadcast specialists:

Iain Reid – who helped to make Carwow YouTube’s biggest new car and content site

Scott Mansell – motorsport content expert whose Driver61 YouTube channel has grown by 350,000 subscribers in the last year and amassed 46,000,000 views

Stephen Mizelas – A Grierson Award-shortlisted film maker, who’s worked with all major broadcast platforms to establish a strong track record of winning his own commissions, including Speed Dreams: The Fastest Place on Earth for the BBC.

What’s on offer

After the masterclass you will be able to:

  • Pitch for long, medium and short lead-time broadcast, and know what information they need about your products/cars ahead of time
  • Grow a YouTube channel from zero and keep on top of the platform’s algorithm
  • Work with YouTube talent
  • Develop relationships with broadcast media producers and researchers
  • Understand and define the value from long, medium and short lead-time broadcast, both for agencies and in-house PRs
How to sign up

November 5th’s broadcast masterclass at Silverstone University Technical College is free to members (join at Prca.org.uk/mica).  To book masterclass places, go here – including a special non-member launch price of only £100.

Email i[email protected] with any queries. 

Arrival on November 5th is from 10:00 for a 10:30 start, breaking between 12:30 and 13:15 for a light lunch (included) and finishing at 15:00.

Afterwards, there is the free-of-charge option to watch track action presented by Motorsport Days Live, an end of season expo for race teams, championships and drivers (included in masterclass admission).

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