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BMW turns up the volume in collaboration with All Points East festival

BMW turns up the volume in collaboration with All Points East festival

Following on from the successful launch of the Play Next podcast last year, BMW is continuing its drive to support the arts by announcing the launch of the brand-new BMW Play Next stage at All Points East, hosted by Edith Bowman.

Bringing the hit music discovery podcast to All Points East festival in Victoria Park across the bank holiday weekend on 27th – 30th August 2021, the brand-new stage will introduce fans to future headliners. The BMW Play Next podcast built its reputation as a space for pioneering performances, showcasing innovative and ground-breaking music from the next generation of industry talent.

The original series of the podcast saw some of the key players in the music world take a deeper look into the topics facing the industry, including the future of festivals in a post COVID-19 world. A year on, BMW Play Next has taken it up another gear, providing a physical as well as digital platform to power emerging talent.

All Points East: Friday 27th – Monday 30th August

TV and Radio broadcaster Edith Bowman, host of the BMW Play Next Podcast series, says, “I am massively excited that following the success of last year, BMW Play Next has evolved, and alongside the podcast will now also be supporting the next generation of future festival headliners with a live stage at All Points East Festival.

“Like everyone, I have missed live music so much and it’s been such a challenging time for musicians. Having a stage at the festival is a great next step for what we have been trying to achieve with Play Next, providing a platform to perform and an opportunity for music fans to discover amazing new and fast rising talent.

“I am genuinely so impressed with the commitment that BMW are giving this project, music, and new artists, which is more important than ever following lockdown. I cannot wait to get onsite and listen to all the new acts, talk to them about their latest material and most of all, be amongst festival goers again.”

Reflecting the innovative spirit and shared passion for creativity, the collaboration between BMW and All Points East will see a diverse selection of artists on stage. Furthermore, BMW will be supporting the festival’s sustainability policies by supplying a fleet of BMW X5 plug-in hybrid vehicles that will provide artist transport throughout the weekend.

For those unable to attend the festival an exclusive episode of the BMW Play Next podcast will feature some of the headline acts from the new stage, including an interview and track session with headliner Elkka. The breakthrough DJ and producer from Cardiff has forged a formidable reputation for euphoric house music that received backing from the likes of Four Tet and Annie Mac.

Over the four days of All Points East (Friday 27th – Monday 30th August), the BMW Play Next stage will see a vibrant and diverse selection of artists, headlined by Sad Night DynamiteAlewyaElkka and SCORS.

Friday 27th August

  • Sad Night Dynamite
  • Tyson
  • Coco Maria
  • Jodie Nicholson
  • Alisa Tully

Saturday 28th August

  • Alewya
  • Priya Ragu
  • Aziya
  • Chrissi

Sunday 29th August

  • Elkka
  • Rosie Lowe (DJ set)
  • Swoose
  • Jay Carder
  • Grainger

Monday 30th August

  • Swim School
  • Attawalpa
  • Ora Violet

Find out more and to listen to previous episodes of BMW Play Next, visit

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