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The Art of Imagination: A Collaboration by Mercedes-Benz and Moncler

Mercedes‑Benz and Moncler announced a new collaboration, inspired by the outstanding design and heritage of both brands. The collaboration opens an imaginary universe that explores shared brand values: a strong passion for innovation, concise design language and a first-mover approach to cross-cultural co-creation.

The partnership underlines Mercedes‑Benz’s strategy to explore new realms across fashion and culture with the goal to challenge expectations and interact with broader audiences beyond automotive. At the same time, it highlights Moncler’s evolution beyond fashion and into new spheres of design.

Mercedes-Benz and Moncler announcing a new collaboration, February 2023. Image: Thibaut Grevet for Mercedes-Benz.

A unique design art piece created exclusively for the collaboration by Gorden Wagener, Chief Design Officer Mercedes‑Benz Group AG, will be revealed by Mercedes‑Benz as a partner at Moncler’s “Art of Genius” live show on Monday, 20 February at 8:00 pm GMT local London time (9:00 pm CET).

Since 2018, Moncler Genius has showcased the power of collaborations in the luxury industry and now evolves again as a dynamic new platform for co-creation. The reveal will be broadcasted via livestream at Imagery and collaboration details will follow on the press and social media channels of Mercedes‑Benz and Moncler.

Mercedes-Benz Fashion Engagement

Since 1995, Mercedes‑Benz has established itself as a major player in the global fashion industry. The luxury company has built authentic relationships across creative fields spanning fashion, photography and art, and uses its initiatives to support emerging design talent, innovative collaborations, fashion week partnerships and live events.

Mercedes-Benz and Moncler announcing a new collaboration, February 2023
About Moncler

Moncler was founded at Monestier‑de‑Clermont, Grenoble, France, in 1952 and is currently headquartered in Italy. Over the years the brand has combined style with constant technological research assisted by experts in activities linked to the world of the mountain. The Moncler outerwear collections marry the extreme demands of nature with those of city life.

Moncler manufactures and directly distributes the clothing and accessories collections under the brand Moncler through directly operated physical and digital stores as well as selected multi-brand doors, department stores and e-tailers.

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