The first issue of Werke, a luxury quarterly magazine dedicated to BMW culture, has gone on sale.
Werke is a publication that reflects BMW’s standing as a premium manufacturer. Not only is it finished to an extremely high standard, but the content inside has also been created by exceptional photographers and talented writers.
Issue 1’s list of contributors includes Henry Catchpole, Stephen Dobie, Charlotte Vowden and photographers Dean Smith, Jordan Butters and Olgun Kordal.
Werke celebrates more than just BMW’s cars, it also focuses on the passions from within BMW, the people and companies that are associated with it and the culture surrounding the marque.
Issue 1 sees 38 pages dedicated to the cover star, the E30 M3. The first part of the story tells the tale of how the iconic homologation special was created.
The car’s competition history, an integral part of this car’s existence, receives attention too. Then the M3 is driven on spectacular roads to see how it has aged over 35 years.
The remaining pages feature reviews of new cars, interviews with BMW people, a history of the company’s HQ in Munich, art commissions and what it’s like to live with the best cars Bavaria has to offer.
Call for Submissions
In the run-up to issue 2, which will go on sale at the end of January 2023, Werke is looking to connect with relevant brands. Along with advertising and partnership opportunities, the magazine is looking to feature aftermarket tuners, BMW-related products and showcase events. Please contact Werke’s editor, Will Beaumont, to discuss collaborating with Werke or to submit any story ideas. https://werke.site/