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URBAN-X, the platform by MINI for startups reimagining city life, announces JVP as its new venture partner

The new partnership between MINI and JVP invests in, builds, and scales emerging and fast-growth companies from Seed to Series B that are shaping the future of cities through novel climate- and urbanfocused technology solutions. The joint venture between MINI and JVP will fuel the next generation of URBAN-X.

With 55 percent of the world’s population living in cities and urban areas accounting for almost three-quarters of all carbon dioxide emissions, innovation in cities is a cornerstone in the global fight against climate change. With this partnership, MINI and JVP will leverage their global networks, strong strategic partnerships, and entrepreneurship expertise to support new ideas and innovators through URBAN-X as they pioneer new technologies in cities across the globe.

URBAN-X is committed to supporting the most promising innovators along their journeys as they move from idea to impact,” said Johan Schwind, Managing Director at URBAN-X. “Through this exciting new partnership with JVP, URBAN-X will have even more tools at our disposal to accelerate the development and deployment of transformative climate and urban technology solutions.”

The URBAN-X platform combines the expansive network of world-class design, engineering and brand expertise from MINI and the BMW Group with decades of investment experience, including $1.6 billion under management, at JVP. Startup founders will have access to a global network of public and private partners and receive hands-on guidance with customer discovery and engagement, product development, talent acquisition and brand and network-building. Seed to Series B companies worldwide are encouraged to apply. Applications to join the program are accepted on a rolling basis and interested startups can apply at

Climate tech is the new major technological revolution that is impacting every dimension of our life. It is more than just about alternative energy or innovative mobility. When fintech and healthtech meet climate tech, foodtech and ag tech or when cyber defends the climate –by bringing all the tech ecosystems together, we can change the way we eat, the way we live, and help save our planet.” Said Erel Margalit, Founder and Executive Chairman of JVP and Margalit Startup City. “The various subsectors of tech – together – can make the difference, changing the future of our world and the future of cities. It is time for public and private leaders across the globe, from Israel to America to Europe to Asia and beyond, to join forces in bringing in a new paradigm for building technology that protects the planet.” 

URBAN-X will be located in Newlab in the Brooklyn Navy Yard and Margalit Startup City NYC, an international innovation center. The Margalit Startup City model is a recognized thematic ecosystem that brings together public, private and social impact stakeholders. Areas Margalit Startup City has focused on to date include FinTech, FoodTech, AgTech and Cyber. The model provides a platform for comprehensive engagement with the latest technologies, academic research and policy makers to enact real change.

Launched by MINI in 2016 as part of their innovation and brand strategy practice focused on improving city life, URBAN-X has since invested in more than 71 startups across the globe. To date, four URBAN-X portfolio companies have been acquired and 88% of companies have gone on to raise their next round of capital.

MINI was built on the foundation of innovative and sustainable urban design. With this heritage, we recognize the indispensable role that entrepreneurs, technologists and designers play in the vitality and longevity of our cities,” said Stefanie Wurst, Head of MINI. “In this next phase of URBAN-X, we’re proud to continue engaging with the most innovative minds within the business tackling some of society’s toughest challenges.”


URBAN-X is the platform for founders reimagining city life. Built by MINI in 2016, URBAN-X partners with startups to build bold technology solutions for a sustainable planet. Breaking from traditional startup program molds, URBAN-X provides entrepreneurs from Seed to Series B with individualized and tailored support that accelerates growth and builds successful businesses for the next generation of climate- and cityfocused innovators. 

Core to its platform, URBAN-X offers world-class engineering and design resources, industry-leading investment capital from our venture partner JVP, a global network of investors, policymakers, corporate strategies and end-customers, and premier educational content for a global network of founders. 

Find URBAN-X on Twitter and Instagram at @urbanxaccel and on Facebook at

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