Rolls-Royce Motor Cars Dubai and Rolls-Royce Motor Cars Abu Dhabi recently announced its collaboration with Dubai-based, and world-renowned, contemporary artist Sacha Jafri, to create ‘The Six Elements’ Collection: six Rolls-Royce Phantom Series II cars, each featuring a Bespoke piece of art, with an aim of raising $1 million for charities in the health, education and sustainability sectors.
This boundary-pushing collaboration has brought to life an exceptional convergence of art and craftsmanship and, just one week since their announcement, all six motoring masterpieces have been allocated to clients.
“I am delighted to announce the tremendous success of ‘The Six Elements’: within just one week, all six Phantom motor cars have found exceptional homes in the Middle East. As a result of this success, we have overachieved our main objective of this project, which was to raise $1 million for charity.
An idea born from a phone call, seeing this collaboration come to life and break boundaries is nothing short of inspiring.”César Habib, Regional Director, Rolls-Royce Motor Cars Middle East & Africa
THE ROLLS-ROYCE THAT KEEPS ON GIVING
The Rolls-Royce Phantom ‘The Six Elements’ motor cars will also feature a unique digital element, with six individual NFTs – an initiative named “The Rolls-Royce That Keeps on Giving”.
The six one-off NFTs are linked to each of the Phantoms, but owners may sell their NFT independently if they choose to do so. With every trade of the NFT, a royalty will be paid into a digital wallet dedicated to charity. In addition, a QR code will be uniquely embedded within the glove compartment of each Phantom Series II, enabling each of the six owners to view the NFT.
Sacha Jafri, Artist: “Rolls-Royce is imbued with excellence, creativity and intention, and I am incredibly proud of the journey we have taken together, culminating in this first-of-its-kind collaboration and creation of the Phantom ‘The Six Elements’ series.
“Through my work, I aim to combine the power of art with a stripped-back essence of love and empathy. To inspire a more conscious and intention-filled humanity, striving for a reconnected world, reunited by the common goal of a more hopeful and sustainable future for our planet.
“It has been an absolute honour working with designers from the Rolls-Royce Bespoke Collective, from the Home of Rolls-Royce, at Goodwood, to create such a unique project. It is such a proud moment, to see my heart-logo along the coachline of each of the six cars in this stunning Rolls-Royce series; the first Bespoke, artist-created car series for Rolls-Royce, with artist-designed ‘Spirit of Ecstasy’ uniquely featuring my depicted six elements around its base. However, I am most fulfilled by the immediate sell-out of this Collection, the elite group of owners and philanthropists now dedicated to our cause, and the creation of ‘The Rolls-Royce That Keeps on Giving’, forever raising money and awareness for the three main charitable concerns of our world.”
Rolls-Royce Phantom ‘The Six Elements’, and the selected charities, will be revealed at an exclusive private event in December 2022.