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MICA partners the Guild of Motoring Writers in naming ‘Young PR Professional of the Year 2022

The Motor Industry Communicators Association has again joined forces with the Guild of Motoring Writers to identify this year’s ‘Young PR Professional of the Year’.

Repeating last year’s partnership, the award offers young automotive PR professionals the chance to be recognised alongside the very best automotive communicators.

The Motor Industry Communicators Association is the professional organisation for communicators working in the auto industry in the UK and overseas.  MICA develops the skills and profile of members, through professional training, mentoring and social networking events reflecting the high standards of the dynamic motor industry.

Poppy McKenzie Smith, MICA chair, said:  “Central to MICA’s philosophy is support for those at the start of their careers in our fast-moving and consumer-relevant industry.  ‘Young PR Professional of the Year’ recognises young colleagues who have made an early mark, and highlights the opportunities on offer.”

Poppy, herself a previous winner of the award, works for Ford as a press officer and PRs her family’s Lindores Abbey Distillery.

Richard Aucock, Guild of Motoring Writers chair, said:  “The Guild is delighted to work again with MICA on this prestigious award that identifies the best young talent amongst our colleagues in the automotive PR industry.

Recent winners are acknowledged as future leaders, and I can’t wait to see the entries from this year’s best young PR professionals.”

The winner’s prize package includes the coveted trophy, £500, a year’s membership of MICA (worth £150) and professional guidance from a MICA mentor.  Mentoring is a new MICA member benefit introduced this year, assisting communicators with their career development and progression via introduction to a network of industry directors and experienced professionals for 1:1 advice (more here).  

Award sponsor HCVA (Historic and Classic Vehicles Alliance) is a not-for-profit organisation with a mission to “protect the future of our past”.  Working with government, partners, historic and classic vehicle businesses and the enthusiast community, HCVA initiatives ensure its industry is protected, and that classics can continue to be enjoyed.

In its first year, the HCVA built a strong membership of industry and enthusiasts, and gained support from politicians and other influential figures by highlighting the sector’s importance to the UK economy and its vehicles’ miniscule environmental impact. Auto communicators aged under 30 can enter to be ‘Young PR Professional of the Year’ by completing a one-page entry form, available here. They can also be nominated by their teams, management or industry colleagues in the same way.

The closing date for entries is October 12, ahead of awards being presented at the Royal Automobile Club in Pall Mall on December 1st.

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