Lotus, the iconic British performance car brand, has announced plans to launch into the world of non-fungible tokens (NFTs).
NFTs are assets which exist exclusively in the digital world, are bought and sold online, and frequently with cryptocurrency because they are coded with the same software – the so-called ‘blockchain’.
Lotus is to collaborate on its first NFT Collection with industry expert NFT PRO, and with Ripple as the blockchain partner providing technical support on the ultra-fast, low-cost and carbon-neutral XRP Ledger (XRPL) blockchain.
The partnership between Lotus and NFT PRO marks the car brand’s debut in the Web3 space by creating a community of – and exciting new opportunities for – Lotus customers, NFT collectors and crypto-fans. Web3 is the name given to the next-generation online environment incorporating concepts such as cryptocurrency.
NFTs are the next innovative project from Lotus Advanced Performance, the division of the business launched earlier this year. It is dedicated to delivering thrilling bespoke vehicles and world-class customer experiences. Created in-house by Lotus Design, each new NFT will pay tribute to the pioneering spirit of the iconic performance car brand.
Simon Lane, Director, Lotus Advanced Performance, commented: “Lotus has always been about cutting-edge innovation, and entering the Web3 space in this way, with a truly customer-focused NFT programme, is another excellent example of that. Partnering with NFT PRO, a real expert in this field, means we are guaranteed to deliver truly memorable content for a new digital community of Lotus fans.”
NFT PRO has been chosen by Lotus to help it make a seamless entry into the world of Web3.
Christian Ferri, CEO, NFT PRO, added: “It’s a privilege to partner with such an iconic British automotive brand and to help the Lotus Advanced Performance team connect with a new generation of fans. This announcement is only the beginning for this collaboration.”
The forthcoming launch of the Lotus NFTs on the XRPL allows creators and collectors to come together and experience Lotus Cars in a new and exciting environment, including unique perks exclusive to holders of the Lotus NFTs. Look out for more news later this month.