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Isuzu UK celebrates the release of Black Adam, the new action-adventure film from Warner Bros. Pictures featuring the DC antihero

Isuzu UK is proud to announce a collaboration with Black Adam, Warner Bros. Pictures’ upcoming action-adventure and the first-ever to feature the DC antihero, exclusively at cinemas in the UK and available in IMAX and 3D on October 21.

Just like the Award-Winning Isuzu D-Max, the film carries the thrill of action and adventure to a new fast-paced level, with the collaboration boosting the appeal of the Isuzu D-Max in the lifestyle pick-up segment. The online campaign showcases an Isuzu D-Max finished in Onyx Black Metallic with Black Adam imagery, along with the taglines “Driven to do whatever it takes”, “Legends are made by the road they take” and “A legend against all odds”.

The largely social media and digital-based campaign will incorporate ‘Out Of Home’ digital advertising at motorway service stations and convenience stores. Competition prizes include promotional giveaways and merchandise packs, with one lucky overall winner also receiving an action-adventure weekend break.

George Wallis, Head of Marketing, Isuzu UK said “It is fantastic to be working with Warner Bros. Entertainment and to be associated with such a notorious and fun franchise, especially as this is the first-ever feature film to explore the story of this DC antihero. This is a wonderful opportunity for Isuzu UK to be a part of and we thank Warner Bros. Entertainment for their collaboration.”

The Isuzu D-Max is a pick-up that is ready for any adventure and starts from £23,149 CVOTR.  The vehicle also includes class-leading safety standards and achieved the maximum five-star safety rating in the tough new Euro NCAP test. This UK first for a pick-up is in part due to the new Advanced Driver Assist Systems (ADAS) fitted as standard across the range.

As part of the ADAS functions, every Isuzu D-Max features Forward Collision Warning, Traffic Sign Recognition, Manual & Intelligent Speed Limiter, along with Lane Departure Warning and Autonomous Emergency Braking.

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