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GOMW and MICA forge closer links with young PR award

The Guild of Motoring Writers (GOMW) and Motor Industry Communicators Association (MICA) have forged closer links with the launch of a new award for young automotive PR professionals.

MICA, the body representing automotive PR professionals, has joined the GOMW to support a new award, sponsored by Torque Agency Group, aimed at under-30s working in public relations.

The organisations are requesting nominations from UK press offices for team members aged under 30, which requires the completion of a one-page entry form available here. The deadline for entries is next Tuesday (2nd November).

For a young person forging a career in PR, winning this award will be as important as the Sir William Lyons Award is for young writers,” said MICA managing director, Richard Gotch. “It is recognition of exceptional talent and hard work from someone with the ability to reach the top of our profession.”

GOMW chair Richard Aucock added: “Although journalists and PR professionals operate on opposite sides of the fence, we have a number of areas of common interest where we can work together. Both organisations become stronger as a result, and we are delighted to host the presentation of this award at our annual dinner at the Royal Automobile Club.”

Marco Ferrari, managing director of Torque Agency Group, said: “As a leading automotive communications consultancy, we recognise that it is crucial to promote and celebrate the emerging young talent in our sector. It is a privilege to work with both MICA and GOMW on this exciting new initiative.”

To find out how MICA can help develop the skills and careers of motor industry communicators, visit and sign-up for its newsletter.

Main Photo Credit: Audi’s Camilla Scanes winning the previous Young PR of the Year Award in 2019.

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