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Ducati announces its entry into the world of WEB 3.0 in partnership with NFT PRO

Ducati announces its entry into WEB 3.0 in partnership with NFT PRO™, the number one corporate white-label NFT solution for global brands. Upcoming Ducati projects will be deployed using Ripple, the leading blockchain partner providing technical support on the ultra-fast, low-cost, and carbon-neutral XRP Ledger (XRPL) blockchain.

With this partnership, the Bologna-based motorcycle manufacturer confirms the importance of the digital world for the experiences it offers its fans. Over the next few months, a series of WEB 3.0 activities will be developed through the creation of new digital aggregation spaces, NFT collections and opportunities to participate in the new activities typical of the WEB 3.0 universe, already relevant in the cryptocurrency community.

Claudio Domenicali, Ducati CEO, declared:  “Entering WEB 3.0 is another way to get closer to the Ducatisti community by further extending the number of services offered to them. It also represents an opportunity to meet and make ourselves known to a new community of NFT enthusiasts, giving them the opportunity to live unique Ducati-style experiences and collect the digital assets that we will develop exclusively for this new dimension of the brand.”

Christian Ferri, CEO of NFT PRO™, said: “The opportunity to work with such an iconic motorcycle brand is a dream come true for us. I am a passionate rider myself, so we felt like kids in a candy store developing a strategy to introduce the brand to a whole new audience. We’re extremely proud to be a critical part of Ducati’s NFT launch and look forward to creating more cool projects for their fans to engage with.”

•   In the coming months, the Bologna-based motorcycle manufacturer will officially enter WEB 3.0 through a series of projects developed in collaboration with NFT PRO™
•   This partnership with NFT PRO™ is the starting point to further extend the digital experience of Ducatisti around the world and to reach new fans
•   More details will be revealed in the coming months when new digital services and goods are released

Since the first generation of digital services, Ducati has been a pioneer in embracing new technologies to engage, entertain and nurture the passion of the large community of its fans around the world. Some examples of Ducati’s first digital era are the sale of the first motorcycle online on January 1, 2000, the creation of a blog dedicated to an exchange of views between Ducatisti and the company’s top management (Desmoblog) or chats with Ducati Corse riders.

With the evolution of the technology and services available, the company then extended its offer by taking advantage of every opportunity, starting with the entry into the world of social media with the opening of the official channels that today are a place of meeting and dialogue with millions of fans.

The development of connectivity systems then provided an important opportunity to create applications for smartphones that communicate with the Borgo Panigale motorcycles, allowing Ducatisti to configure their vehicle, record performance or follow navigation instructions.

Finally, the availability of MyDucati, an application that creates a direct connection between Ducatisti, Official Dealers and Ducati itself, strengthening the relationship with enthusiasts and personalizing their experience with the brand.

The entry into the WEB 3.0 world therefore represents the natural evolution of Ducati’s digital strategy towards an experience that, while maintaining the pleasure of riding a motorcycle and sharing one’s passion with other members of the community at the centre, will also be able to take advantage of new products and services created in collaboration with a reference player in this world such as NFT PRO™.

More details will be revealed in the coming months as Ducati releases new digital services and goods.

More Information

Ducati Motor Holding S.p.A. – A Sole Shareholder Company – A Company subject to the Management and Coordination activities of AUDI AG
Founded in 1926, since 1946 Ducati has been manufacturing sport-inspired motorcycles characterised by high-performance engines, innovative design and cutting-edge technology. Ducati factory is located in Bologna’s Borgo Panigale district. 

The model range covers several market segments with the following families: DesertX, Diavel, XDiavel, Hypermotard, Monster, Multistrada, Panigale, Streetfighter, SuperSport. In 2015, Ducati presented the Ducati Scrambler: a new brand made of bikes, accessories and apparel that that stands out for its creativity and self-expression. 

In 2020, Ducati unveiled the Multistrada V4, the world's first motorcycle equipped with front and rear radar, which with its technology marks a new milestone for the world of two wheels. Ducati iconic motorcycles, together with an extensive range of bike accessories and technical and lifestyle apparel, are distributed in 90 countries worldwide. 

In 2021, Ducati delivered 59.447 bikes to customers. Ducati competes in both MotoGP and Superbike World Championships. The Company has been racing in the MotoGP category since 2003 and has won the Constructors' World Title in 2007, 2020 and 2021 and the Teams’ World Title in 2007 and 2021. 

Furthermore, Ducati was World Champion in the 2007 season, winning also the Riders' Title. In Superbike, Ducati has won 17 Manufacturer's Titles and 14 Rider's Titles.
About NFT PRO™
NFT PRO™ is a white-label NFT solution for enterprises, helping brands strategize, create, and sell NFTs to customers, fans, and collectors. Their proprietary methodology and software take the guesswork from setting up and executing an NFT strategy and ensure consistent results and brand safety for every campaign. NFT PRO™ simplifies creating and executing NFT campaigns that are both effective and on-brand.
About Ripple
Ripple is a crypto solutions company that transforms how the world moves, manages and tokenizes value. Ripple’s business solutions are faster, more transparent, and more cost effective - solving inefficiencies that have long defined the status quo. 

And together with partners and the larger developer community, we identify use cases where crypto technology will inspire new business models and create opportunity for more people. 

With every solution, we’re realizing a more sustainable global economy and planet - increasing access to inclusive and scalable financial systems while leveraging carbon neutral blockchain technology and a green digital asset, XRP. This is how we deliver on our mission to build crypto solutions for a world without economic borders.

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